Facebook, now named as ‘Meta’ has applied an appeal a British Competition Watchdog and also requested that it must sell Giphy on grounds which include challenging the finding that the deal removed a potential competitor in the display adverstising.

Highlighted facts

• The blocking of the digital acquisition by the Britishers regulatory body is the first time for making this act done.
• The Competition Appeal Tribunal has published a summary on Wednesday.
• The authority CMA has ordered Meta to sell Giphy.

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Meta told that the Competition and Market Authority (CMA) faced the failure to assess its offer to ensure that the Giphy could continue to provide the services for the competitors.

It has been reported that the company Meta, formerly known as Facebook has acquired about $4oo million (about 2,980 Crore) in May 2020.

Meta, Said that last month it has filed an appeal against the decision that has been taken by the Competition and Market Authority (CMA) to block its acquisition of Giphy that was acquired in 2020.

This has been considered that this is the time, when such a major and big deal has been blocked by the regulatory body. Also this step can be seen as a step changing step for making scrutiny of “Big Tech” companies.

The regulatory Body CMA has released a summary in which they have mentioned about an appeal that has been applied by Meta, that challenging the decision on six grounds.

Meta made a comment over the decision as, that was a Procedurally Flawed.

Last year in May, the CMA has ordered the Meta to sell its Giphy, that has been acquired by company of about $400 million. And after November, when it decided the remedies offered by the US companies didn’t answer the question.

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